Home/Capabilities

Capabilities

Everything we do, in one list.

Organised by what it is for rather than by which division it sits in, because nobody buys a division.

Getting found and answered

The demand side.

  • Website design and build

    Hand-built static pages. A page for every service. Fast on a phone, because most of your market is on one and speed is the difference between a visit and a bounce.

  • Google Business Profile

    Claimed, categories and services set correctly, hours, service area, photographs kept current, and the description written properly.

  • Service and location pages

    Individually written. We build a city page only where we have something true and specific to say about that city.

  • Reviews

    A request after every completed job, and a written reply to every review. Specific, not templated, because a canned reply is worse than none.

  • Missed-call text-back

    Every missed call gets a text within seconds. This is the single cheapest improvement available to most small businesses.

  • Follow-up sequences

    Structured contact over weeks for the enquiries that were never going to decide on the first call.

  • Pipeline and one inbox

    Calls, forms and messages in one place, with stages, owners and dates.

  • Reporting

    Calls, forms, sources, closes and cost. One page, monthly.

Evidence

The two numbers that decide most of this.

more likely to reach a decision maker when a lead is contacted within an hour rather than an hour later. Against a day later, sixty times.

Harvard Business Review, 2011

23%

of the 2,241 companies audited never answered their online enquiries at all. Another 24% took more than a day.

Harvard Business Review, 2011

100×

the odds of making contact at five minutes rather than thirty, across 15,000 leads and more than 100,000 call attempts.

Oldroyd, MIT Sloan / InsideSales

Running the technology

The operating side.

  • Identity and access

    Multi-factor on every account including administrators, conditional access rules, and a joiner and leaver process that is written down.

  • Device management

    Enrolled, encrypted, patched on schedule and monitored, including the machines that quietly fell off the list years ago.

  • Microsoft 365 management

    Licences matched to actual usage, mail protection, sharing controls, and the tenant configuration itself backed up.

  • Patching and vulnerability management

    On a schedule, with the known-exploited list treated as urgent rather than routine.

  • Backup and tested restore

    Data and configuration, with restores actually performed and the result recorded.

  • Monitoring and alerting

    Continuous, so problems are found by us rather than reported by your staff.

  • Help desk

    Unlimited during business hours at every tier. One number, a named person.

  • Vendor management

    We become the person who calls your phone provider, your software vendor, your internet company.

Evidence

Why identity comes first.

99.22%

reduction in the risk of an account being compromised when multi-factor authentication is switched on, measured across the whole account population.

Microsoft MFA research paper

98.56%

of attacks were still stopped by MFA even where the password had already leaked, across 128,000 accounts with known stolen credentials.

Microsoft MFA research paper

4,000

password attacks a second against cloud identities, a more than tenfold rise.

Microsoft Digital Defense Report, 2023

Choosing and building systems

The decision side.

  • Process mapping

    How the work actually happens, written down, including the workarounds nobody mentions in meetings.

  • Requirements

    In the language of your business, and yours to keep. You can take them to any vendor, including one that is not us.

  • Software selection

    Two or three options, scored against the requirements, with the trade-offs stated rather than hidden.

  • Data cleaning and migration

    Cleaned before it moves, with duplicates resolved and ownership rules agreed. Migration exposes everything that was already wrong.

  • Integration

    The systems that genuinely need to talk, wired properly. We resist connecting the ones that do not.

  • Automation

    The re-typing, the chasing and the forgetting. We leave judgement to your people.

  • Documentation

    Procedures with screenshots, short enough that somebody reads them mid-job.

  • Role-based training and follow-up

    Thirty to sixty minutes per role on the work that role does, then a return visit weeks later when the real questions arrive.

Evidence

Why we refuse to skip the writing-down part.

47%

of unsuccessful projects missed their goals mainly because requirements were managed badly.

Project Management Institute

30×

the cost to fix a fault after release compared with catching it while requirements are still being written.

NIST Planning Report 02-3

66%

of projects met their original goals where requirements work was properly resourced, against 50% where it was not.

Project Management Institute

What we do not do

So you are not disappointed later.

  • Twenty-four-hour help desk coverage. Monitoring runs continuously; the desk is business hours.
  • Custom software development from scratch. We select, configure, integrate and automate.
  • Social media content production or brand advertising campaigns.
  • Compliance certification or formal audit attestation. We build and hold the controls; we do not sign the certificate.
  • Ranking guarantees, lead-volume guarantees, or any promise about your results. Nobody honest sells those.
Next step

Let’s find out what should change first.

A discovery call is thirty minutes. We ask about the business, not the software. You leave knowing what we would do first and what it would cost, whether or not you hire us.

What happens on the call

  1. You talk, we listen

    Ten minutes on what is actually going wrong and what you have already tried.

  2. We name the first move

    One recommendation, in order of priority, with the reason behind it.

  3. You get a number

    A real price range before you leave the call. No proposal cycle, no chasing.

No sales script. No obligation. If we are not the right fit we will say so and point you somewhere better.

Visual directionThe Ledger