Home/I need more customers
Door oneI need more customers.
Not a campaign. A system: somewhere for people to land that makes them believe you, a listing that gets chosen, and something that answers every enquiry the minute it arrives, at nine at night, on a Saturday, while your crew is on a roof.
It usually is not the number of leads.
When we look at a business that says it needs more customers, the leak is almost never at the top. It is somewhere in the middle, where an enquiry arrives and nothing happens fast enough to matter.
A call comes in while everyone is on site and nobody rings back. A form gets emailed to an inbox that is read twice a day. A good review never gets asked for, so the profile that decides whether you get shortlisted stays thin.
Fixing the leaks costs a fraction of buying more leads, and it makes every lead you buy afterwards worth more.
Sound familiar
- The phone rings but nobody can say where from
- Enquiries sit for a day before anyone answers
- Your website looks older than your company is
- Competitors with worse work rank above you
- Reviews arrive by accident, not on purpose
- You are paying for ads and cannot tell what they returned
How much gets lost before anyone talks to you.
companies mystery-shopped never responded to the enquiry at all. In the same study three years earlier it was one in twenty.
of companies with an enquiry form had inadequate follow-up. Around 35% made only one or two attempts.
touches is the average needed to get a first meeting with a new prospect. Top performers need five.
Four things, in this order.
Each one only works because the one before it is in place. This is why we sell it as a system rather than a menu.
Somewhere to land
A site built as plain, fast pages with a page for each service you actually sell. Google’s own thresholds are a two-and-a-half-second main paint and near-zero layout shift; we build to them because the same speed is what stops a visitor leaving.
A reason to be picked
A complete Google Business Profile, service pages that match how people search, and a review habit that keeps recent ratings coming instead of hoping for them.
An answer in minutes
Every call, form and message lands in one place, and an automatic text goes back immediately so the person knows they were heard. Missed calls get answered too.
A record of all of it
One pipeline showing every enquiry, where it came from, who touched it and what happened. You stop guessing which half of the marketing worked.
Why the first five minutes decide it.
Two independent studies, twelve years apart, found the same thing at very different scales.
of inbound calls go unanswered in home services and in dental. Insurance misses 39%.
of more than a million analysed calls arrived outside weekday business hours, with a peak in the two hours after five.
Being close and being clear.
Local search is not mysterious. Practitioners who track it rank two things at the top: a real page for every service, and genuine relevance to the place someone is searching from.
So we build service pages that say something specific, and city pages only where our team has something true to write about the place: the neighbourhoods served, the jobs done there, the local detail. Google explicitly treats thin duplicated city pages as spam, and it is right to.
local organic ranking factor in Whitespark’s 2026 practitioner survey is having a dedicated page for each service.
ranking factor for the map pack is how close your address is to the person searching. Being in the city of the search is #4.
of Google searches have local intent. The figure dates from 2018 and Google has published nothing newer, so treat it as directional.
Four stages, priced properly.
You start where the business actually is. Every stage is a complete working system at its size, not a stripped version of the next one up.
Stage one
Get Found
$1,500
then $399 a month
Or from $466 a month with the build spread over twelve months
- Fast five-page site with your real services
- Google Business Profile set up properly
- One place where every enquiry lands
- Instant text-back on missed calls
- Review requests after every job
Stage two
Get Local
$2,900
then $999 a month
Or from $1,128 a month spread over twelve months
- Everything in Get Found
- A page for each service you sell
- City pages where we have something true to say
- Pipeline with stages and owners
- Monthly report you can actually read
Stage three
Get Ranking
$8,900
then $2,900 a month
Or from $3,297 a month spread over twelve months
- Everything in Get Local
- Content written for how your market searches
- Local links and citations built by hand
- Long-term follow-up for slow decisions
- Quarterly strategy session
Stage four
Own the Market
$14,900
then $4,900 a month
Or from $5,564 a month spread over twelve months
- Everything in Get Ranking
- Multi-location or multi-service structure
- Paid search managed against real cost per job
- Named strategist and a monthly working session
- Full reporting down to the phone call
We would rather fix the leaks first.
Advertising works. It just multiplies whatever system it lands in, including a broken one.
That is why paid search is an add-on at $1,500 a month plus your spend, and why we will usually ask you to wait a month or two. Sending money into a funnel that drops a quarter of its calls is not marketing, it is donation.
of the average Google Ads budget is wasted, $1,127 of a $3,127 monthly spend, across 15,666 audited accounts.
of accounts have never added a single negative keyword. Accounts with at least one convert at 13% against 4.6%.
of accounts recorded no conversions at all over ninety days while still averaging 12,667 impressions a month.
Before you book.
How long before it does anything?
The follow-up half works the week it is switched on. A text going back in seconds is immediate. Getting found takes longer. Expect three to six months for local search movement, and be suspicious of anyone who promises faster.
Do I have to sign a long contract?
The monthly is month to month once the build is paid for. If you spread the build over twelve months, the twelve months is the commitment. That is the part we financed.
What if I already have a website?
We will look at it honestly on the call. Sometimes it is fine and we work on what surrounds it. More often it is slow, invisible to search and impossible to edit, and rebuilding is cheaper than fighting it.
Will you write the content or do I?
We write it, then you correct it. You know the work; we know how people search for it. Nothing goes live before you have read it.
Let’s find out what should change first.
A discovery call is thirty minutes. We ask about the business, not the software. You leave knowing what we would do first and what it would cost, whether or not you hire us.
What happens on the call
You talk, we listen
Ten minutes on what is actually going wrong and what you have already tried.
We name the first move
One recommendation, in order of priority, with the reason behind it.
You get a number
A real price range before you leave the call. No proposal cycle, no chasing.
No sales script. No obligation. If we are not the right fit we will say so and point you somewhere better.